On May 30 the annual marketing and communication KHL seminar was held in Moscow for all the representatives of KHL, JHL, and WHL clubs. During the event, the League revealed 15 laureates for the best marketing, internet, and social projects, other than the best press offices and other. Moreover, the best photographer and journalist of the seasons were awarded. For the second year, the KHL awards the best among those who worked with media and fans.