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KHL.cards will be the first large-scale project that connects the hockey and cryptocurrency industries. Digital asset owners and sports fans will be able to purchase exclusive KHL NFT cards, earn internal tokens through staking*, and become players in the first sports system on GameFi.

Block-chain.com, operating under license from the Kontinental Hockey League, announces the creation of KHL.cards NFT project. The NFTs will be available for purchase exclusively on the Binance NFT marketplace, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider Binance.

From September 27th 2021, fans will be able to buy the first NFT cards through the purchase of Mystery Boxes**. NFT cards with different levels of exclusivity will be offered in the form of Mystery Boxes at a fixed price of 20BUSD. These highly collectable pieces of digital art will allow users to acquire their very own piece of KHL history.

As part of the first collection, 20 types of cards will be launched capturing memorable moments from games in either a classic or animated format. This will include stand-out plays from pivotal fixtures, draw-dropping moments from all-star games, and artwork of star players. The NFTs are created based on photos and videos of all KHL teams. Featured athletes include Sergey Shirokov, Vadim Shipachev, Marko Anttila, Konstantin Okulov and many others. Each card will be categorized as either bronze, silver, gold or platinum - indicating how valuable or rare a card is.

“We are excited to be able to offer fans a unique opportunity to purchase exclusive digital assets capturing memorable moments, allowing them to own a piece of hockey history. We are keen not just to release these NFT cards, but also to build an entire digital ecosystem for our fans to participate in, allowing them to earn tokens and win valuable prizes. KHL.cards is a revolutionary digital project in partnership with Block-chain.com and Binance NFT; we are proud to be at the forefront of digital technologies and to collaborate with such experienced partners. We would also like to thank the clubs for getting on board and supporting this exciting development” said KHL Vice President, Sergey Dobrokhvalov.

Any Binance exchange user can purchase a Mystery Box. The Binance NFT Marketplace shares the same account system as Binance.com. New users have to register on Binance.com to create or trade on the Binance NFT platform.

“We are delighted to welcome the first large-scale hockey NFT project on the Binance NFT marketplace. Hockey is one of the most popular sports in the world, with an army of fans" said Helen Hai, Head of Binance NFT. “We are witnessing ground-breaking innovations emerging from the collaboration of the sports industry and the NFT marketplace, with the fastest and cheapest solutions powered by the Binance blockchain infrastructure and community.”

Alongside this, there are future plans to launch a marketplace where additional sales and raffles of NFT cards can take place, as well as organizing a secondary market. Within this marketplace, KHL NFT card holders will be able to earn internal tokens on the platform through staking. Users will be able to spend the tokens they get on access to broadcasts, priority seating at matches, and other exclusive fan experiences.

"Hockey fans and crypto communities are very similar. They are communities with a keen interest in dynamic processes and dramatic victories. We were able to bring these people together in a fundamentally new ecosystem. Thanks to our platform, fans will be able to watch games from the commentator's box, give high fives to hockey players as they enter the rink and much more" said Alina Krot, Executive Director of KHL.cards.

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In addition to the launch of the collection of exclusive NFT cards, there will be a fully-fledged game run on GameFi. This will expand the capabilities of the unique NFT cards for their holders, enabling them to not only collect NFTs but also use them for various game mechanics and receive exclusive prizes. As a result, the revolutionary ‘play-to-earn’ feature will be added for holders, which has already changed the gaming industry around the world.

KHL.cards, together with Binance, are exploring the potential for the development of the project's tokenomics.

* Staking - passive earnings, in which the user locks their assets for a period of time in return for rewards.
** Mystery box - a sealed box containing an NFT token with a value that can be different to that of the purchased box.


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