The concluding stage of the mascots’ battle will be shown on VKontakte, YouTube and KHL TV on this coming Sunday, Feb. 21. The show will be presented by actress Irina Chesnokova and dancer Dmitry Krasilov, who will be putting our favorite hockey lovers through their paces in a series of top-secret challenges. The contestants will find out what they have to do at the last minute and perform the tasks as well as they can, before our grand jury chooses the winners. That jury features director and choreographer Egor Druzhinin and hockey expert Denis Kazansky, who were the advisors for the first two stages of MascotsMania. They are joined by singer and showman T-Moor Rodriguez to choose the KHL’s top mascot. There will also be a special award chosen by the fans and supported by Mastercard, the KHL’s long-standing commercial partner.
As we look forward to the conclusion of this exciting contest between these happiest of rivals, let’s share a view stories of the love between mascots and fans.
In 2015, Sibir had a surprise for Anastasia Zlobina, a young fan with a rare heart condition. Unknown to her, she was brought to a masterclass with her favorite player, goalie Alexander Salak. The meeting made a big impression on Anastasia.
Over the years, the club kept in touch with its fan — and Anastasia also put the time to good use, honing her hockey skills. Today, she plays on a women’s team and, surprise, surprise, is following in Salak’s footprints as a goalie. When Sibir’s Snowman needed a goalie to co-star in his penalty shot video clip for KHL MascotsMania, Anastasia was only too happy to help. She joined up with the mascot, who recreated Vladimir Tarasenko’s legendary shot from the 2012 KHL All-Star Game. And even Tarasenko himself joined in to congratulate Snowman on his skills.
We all know how Dinamo Minsk’s fans can unite online in support of their favorites. Who can forget the story of the 2020 FONBET KHL All-Star Game, when the Belarusians ran a stunning campaign to sweep forward Vyacheslav Gretsky to the top of the polls and win him a place on the stellar roster. And now, there is a similar effort underway in support for fan favorite and team mascot Zubrik. Last week we announced a special prize at KHL MascotsMania — Priceless Mascot: the KHL’s long-term partner Mastercard introduced an extra stage, where the winner would be chosen purely on fan votes. As a result of the voting on the KHL’s official VKontakte page, Dinamo Minsk’s mascot was the undisputed champion.
Zubrik takes the title of Priceless Mascot and he’ll be picking up his trophy and a special prize from Mastercard in the grand final on Feb. 21. In addition, the mascot from Minsk picked up points for victories in both the fan polls on talismania.khl.ru — scoring in both the dance battle and the hockey skill show.