This season, the mascots of all the KHL’s teams are getting together! To start with, there’s a long-distance dance-off, followed by a chance to show off their hockey skills. It all builds up to the grand final on Feb. 21, when we’ll be choosing the best of the best in the big YouTube show.
The first stage starts on Feb. 1 and will last for seven days: the mascots will film their best dance routines. A week later, on Feb. 8, our heroes will be showing off their skills with skates and sticks, trying to set an example to the rest. All the videos will appear on the MascotsMania site and on the KHL’s official VKontakte page.
The fans will play a big part in the whole project, taking part in the vote and helping their favorites to succeed.
The project’s slogan is the mascot’s creed – ‘In charge of fun’. After all, it’s exactly these characters who help whip up the crowd, generating the atmosphere that lifts the team. And they are ready to get the party started as we wait for the opening games of the playoffs.
On Feb. 21, actress Irina Chesnokova and dancer Dima Krasilov will present the grand final on YouTube. The mascots will take on various top secret challenges, only finding out what they have to do at the last minute. During the live show, members of the jury will give their verdicts on the various video clips recorded by our stars. The best mascot of 2020-2021 doesn’t just claim a title, but also earns the right to wear a special patch while entertaining the fans at each home game.And who does the judging?
The tasks – and the judging – is down to the members of our jury. Director, choreographer and mastermind of the popular TV show “Dances”, Egor Druzhinin, is responsible for the dance component. Hockey expert and commentator Denis Kazansky will assess the mascots’ sporting talents. Finally, singer and showman T-Moor Rodriguez will join the team to help choose the best mascot of the season.
So, who are the stars of the show? Why is Dynamo’s wolf bright blue, how did Avtik the elk come to watch hockey in Yekaterinburg, and who is Otto the Jester named for at Jokerit?
For the back story behind every mascot, visit the MascotsMania site, where you can learn about their past, understand their personalities, see some rare images and get to know exactly why your favorite team has chosen its mascot for the big event.
Sergei Dobrokhvalov, KHL Vice-President for marketing and communication:
— Every winter the KHL likes to put on special events for the fans – the All-Star Week, open-air games. This season, because of the pandemic, this has not been possible. Instead, we decided to set up something new that our fans could enjoy while socially distancing. We hope it will add something extra to the final weeks of the regular season, while our teams continue to battle for their places in the playoffs.