The KHL began distributing TV revenues between its member clubs in the 2014/2015 season. Last season, the League successfully sold TV and betting rights in 34 different countries, including Russia. In total, 1,050 games were broadcast on 17 international channels, 888 were shown on regional TV stations and 58 were broadcast by Russia’s federal channel Match TV. The KHL’s in-house TV service, KHL TV, broadcast 1,387 games.
In total, the clubs will share 466,460,927 rubles (incl. VAT), which is the biggest sum ever distributed in this way. Last season, the clubs shared 419,339,292 rubles.
Due to the curtailment of the championship, there are some changes in how the TV money is shared among the teams based on the results of the previous season.
The distribution of the remaining funds, which is based on participation in the championship (30%) and the number of broadcast games (40%)
▪ 30% is the basic sum shared between all 24 competing clubs in the 2019/2020 season.
▪ 40% is distributed based on the number of broadcast games. Those clubs that earned more through selling the rights to their games receive a greater share of the revenue.
Previously, the remaining 30% of the revenue was shared according to the results of the season. Playoff participants shared 15% of the money, 7.5% went to the Gagarin Cup winner, 3% to the runner-up and 4.5% to the leader in the regular season championship.
Because of the curtailment of last season’s playoffs, the league issued a final table in which the eight teams that qualified for the second round were ranked equally in a notional placing ‘1-8’
As a result, the 43 million rubles that would have been split between the Gagarin Cup finalists is now to be shared equally between the eight teams that qualified for the second round.
Thus, the distribution of funds based on last season’s results looks like this:
§ 15% - playoff participants,
§ 10,5% - clubs that qualified for the second round,
§ 4,5% - winner of the regular season.
Ak Bars, Barys, Dynamo Moscow, Jokerit, Salavat Yulaev, Sibir, SKA and CSKA all receive 5,356,475 rubles.
Jokerit receives the biggest payment (50,671,937 rubles, US$675,000), with 36,388,044 rubles coming from the most lucrative TV deal of any KHL club. CSKA’s success in the regular season earned the club 18,365,057 rubles, for a total of 46,911,353. SKA was third on the list, earning more than any other Russian club for its TV rights. The Army Men earned 8.369,166 rubles from the TV companies and a total of 27,183,719 rubles.
Clubs are advised to use this money to pay for the following:
▪ Modernizing arena infrastructure;
▪ Enhancing the quality of video content
▪ Improving and modernizing TV coverage of home games, where that is funded by the club;
▪ Organizing high quality video conferences for the media (including the purchase of professional equipment);
▪ Modernizing access control and management systems and upgrading ticketing systems at the arena
▪ Enhancing the spectator experience at games.