KHL and Durex: World AIDS Day at the Spartak – CSKA derby
On December 1, the World AIDS Day was celebrated for the 30th time. The KHL and the Durex brand organized special events dedicated to this date. Most of them happened at the Moscow Derby between CSKA and Spartak, which was sold-out.
The day before, rival clubs united to film a clip dedicated to the fight against AIDS. “It’s time to open your eyes and take action” was the main thought expressed by Sergey Tolchinsky, Greg Scott, Gleb Shashkov, Artyom Voronin, and Maxim Tsyplakov. Knowledge and awareness are the primary weapons against the HIV.
In the arena’s foyer, fans could undergo rapid HIV testing, while volunteers distributed information materials with the logo of the campaign. Also, a photo-zone with the campaign logo was organized there, and the fans had a chance to get their photo printed right after the shooting.
The testing was conducted by the staff of the Ministry of Health and the Research Institute of Phthisiopneumology and Infectious Diseases of the Ministry of Health of Russia. During the game, about 70 people underwent HIV testing.
KHL and Durex call to join the A hockey Generation for HIV Protection campaign and help others to open their eyes and take action sharing their views on social networks using the official campaign hashtag: #forHIVprotection.
