The sports betting company FONBET signed a partnership agreement to become the 2020 All-Star Week’s title partner. The main hockey show of the season is held in Moscow, at the VTB Arena, from Jan. 11-19, 2020.

On Jan. 11, the JHL Challenge Cup opens the festivities, followed the next day – Jan. 12 – by the WHL’s All-Star Game. The week will end with the All-Star Weekend: the KHL Master Show and All-Star Game on Jan. 18 and 19, respectively. FONBET will appear into the official branding and name of the All-Star Week: “2020 FONBET All-Star Week” and “2020 FONBET KHL All-Star Game”.

The sports betting company FONBET is a partner of choice for a multi-year partnership with the Kontinental Hockey League. During the current regular season, the company is drawing prizes and staging events at the League’s arenas, organizing charity projects, and supporting kids and youth hockey.

At the start of the 2019-20 season, FONBET signed partnership agreements with three KHL teams: Spartak, Barys, and Avangard.

FONBET and the KHL also launched the “Assist” charity project: for each goal scored during the KHL’s regular season, FONBET will allocate 500 rubles to the Fund for the Children’s Sledge Hockey League. 

Dmitry Chernyshenko, KHL president:

“We are proud to announce that one of the League’s key partners decided to support the main hockey festivity of the season, the All-Star Week. Signing a partnership agreement with FONBET, our ties reach a new level. This season, FONBET is extremely active, which shows the great interest of the partner and its desire to invest in hockey, the KHL, and our clubs. Every year, the League makes an effort to secure that the new All-Star Week will be better than last year’s. I’m sure that our partnership with FONBET will secure us another success this season.”

Alexander Paramonov, FONBET CEO: 

“The KHL is our strategic partner with whom we want to support and further develop hockey in Russia. Supporting the All-Star Week is an important step for our collaboration. For our company, also having the JHL Challenge Cup and the WHL All-Star Game is of utmost importance – Women’s and Junior hockey are integral parts of the KHL system. We are pleased to expand our partnership, making it even more comprehensive”. 

Alina Yakirevich, FONBET Marketing Director:

“We collaborate with the KHL for three years already, and for the first time, we decided to become the title sponsor. The All-Star Week is a one-of-its-kind event and a fantastic hockey party. For this event, the League and we are preparing many activities and drawings of prizes. We hope that in the future, we will continue to participate in such large-scale projects set by the League.”

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