KHL has appointed The Agency Partnership as its international communications partner. The Agency Partnership is retained to support the League’s media and influencer engagement and monitoring efforts globally, heading an operation to increase awareness and attendance in key European and Asian markets.
This collaboration marks the first time KHL has worked with an international PR agency, as it gears-up for further expansion into new markets. Last month saw the latest edition of the 2018 KHL World Games with the first ever regular season game in Zurich, Switzerland. With plans to move further into Western Europe well underway, the appointment of The Agency Partnership comes at a strategically important time for the growing League.
Sergey Dobrokhvalov, Marketing and Communications Vice-President at KHL, said: “Working with The Agency Partnership will provide us with the expert support we need to develop and execute a communications strategy for our exciting growth plans, helping attract audiences to enjoy some of the best ice hockey you can find anywhere in the world”.
Blair Metcalfe, CEO and Creative Lead at The Agency Partnership, said of the win: “KHL is a fascinating client to take on, particularly as it’s at a pivotal moment in its international expansion programme. Working with our network partners, we can’t wait to meet the challenge of bringing KHL to new audiences and helping it secure the attention and fans it deserves".