New season, New Partners
Kontinental Hockey League President Dmitry Chernyshenko has given a press conference devoted to the forthcoming Championship - the VIII season of Europe’s biggest hockey league - and announced the signing of a host of new and renewed partnership and sponsorship agreements with a wide range of companies.
Two of the deals revealed in Moscow on Friday were particularly significant: telecoms giant Rostelecom has become one of the League’s new partners, and leading insurance group Sogaz – a partner since the Championship first began back in 2008 – has agreed to continue its working relationship.
The news is a significant boost to the League’s new three-year financial strategy, adopted in February of this year and comes just three days before the 2015-16 season gets underway with the Opening Cup – the traditional first game of the new campaign, contested by the Gagarin Cup champion, SKA Saint Petersburg, and the regular season winner, CSKA Moscow.
Among other companies who agreed to continue supporting the League are the well-known telecom network, Megafon, the brewing giant, Baltika, and the oil and gas service provider, Eriell Group.
Meanwhile, Gazprom subsidiary GazEnergoServis and the Haier steel company have signed on to become new partners of the KHL.
The League estimates that 45% the financial strategy, comprising 11 separate programs encompassing more than 150 objectives, has already been successfully implemented.
Dmitry Chernyshenko spoke of the new deals: “The Sogaz Insurance Group has been a constant source of support since the founding of the League, and this new agreement ensures continued and trustworthy insurance protection for all participants in the KHL. With a partner such as Sogaz, a huge ally of hockey, we can safely face the future and achieve even more as we strive to further the progress of Russian sport. Furthermore, our League is second to none in using the latest technology to promote the values of modern hockey, and having Rostelecom on board will make this even more simple and effective. We enjoyed a highly successful cooperation with Rostelecom during the organizational stage of the Sochi Winter Olympics, and I am confident that this partnership with the KHL will be no less impressive.”
“The bonds between sport and our company are unbreakable,” - said Damir Aksenov, Deputy Chairman of the Sogaz Board. “We are happy to give support to the most ambitious and dramatic sporting events in the nation. We have unsurpassed knowledge of the specific needs of professional athletes, and this season we are prepared to harvest all our experience to provide peace of mind to all the Championship’s players and staff."
“Our company has a proud tradition of giving support to a vast range of big sporting projects,” - added Sergey Kalugin, President of Rostelecom. "The future of Russian sport is very important to us. In the modern era, when the success of a business is closely related to social responsibility, this mutually beneficial partnership between the KHL and Rostelecom is a logical step forward.”