The UFA Sports agency, which acts as the KHL’s marketing service partner in nations outside the League’s borders, has announced a surge in interest among North American TV companies seeking to broadcast matches in the KHL Championship.
At present, the American media are interested primarily in showing games featuring Alexander Ovechkin, Evgeny Malkin, Sergei Gonchar and other locked out NHL stars, so current talks are focused on coverage of games featuring Metallurg Magnitogorsk, Dynamo Moscow, CSKA Moscow and SKA Saint Petersburg.
There are also ongoing talks with interested broadcasters from Great Britain and a number of European countries about showing KHL Championship games.
