The Kontinental hockey League is inviting tenders from companies interested in acquiring the commercial rights to the KHL, and in producing and distributing the KHL-TV and KHL-TV HD channels. The decision to place these services out to tender was made in order to maximize the commercial potential of the League and improve the quality of its services as stipulated by the KHL Development Strategy, adopted on the 27th of February, 2015.
The bidding process is to be conducted in Russian and is split into two stages: In the first tender, the League invites bids from professional sports marketing agencies which have proven international experience in the sale of media and commercial rights and also experience with the sport of hockey. The commercial rights being put out to tender include the rights to broadcasts of KHL games all across the world, excluding the Russian Federation. The League also invites bids from companies interested in attracting and liaising with sponsors of the KHL Championship.
The second tender invites applications from a professional company which can create and deliver a top-quality TV product, one which serves the development of the League by meeting the strictest international standards of quality in the field of sports broadcasting.
The deadline for all applications is the 15th of May, 2015.